R13 Denim made its debut in 2009 by founder, designer, and rebellious spirit Chris Leba. While mastering his craft in New York, the designer took his love of UK punk origins and combined it with his affinity for the American underground movement, thus, creating the R13 tenor.
Its unique and subtle design details are heavily influenced by authentic American traditions and history. The luxury brand delivers categories of denim and leather, both of which age with grace, taking on the soul of its wearer and one`s love for it multiplies with time and usage. It is rugged yet chic, yet remaining unpretentious and genuine.
R13 jeans are made from luxe Italian and Japanese denim and produced in a highly specialized boutique factory in Italy and Japan.